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Best Free & Paid SEO Audit Tools

SEO audits are essential for digital marketing. They analyse your website to find ways to boost your search rankings. This post will cover the best free & paid SEO audit tools, highlighting their key features, benefits, and costs.

SEO tools help you thoroughly audit your website’s technical and content aspects. This makes it easier to address problems and find ways to improve your search rankings. With the right mix of paid and free tools, you can analyse your content, find technical issues, track backlinks, and monitor rankings – all to boost your SEO efforts.

Best Paid SEO Audit Tools

1. SEMrush

Features: In-depth site audits, keyword research, competitor analysis, backlink monitoring, social media tracking, and more.

Benefits: Comprehensive reports, actionable insights, user-friendly interface, ideal for serious SEO professionals and agencies.

Price: Starts at $99.95/month.

2. Ahrefs

Features: Powerful backlink analysis, site audits, content gap identification, competitor benchmarking, keyword research, and more.

Benefits: Renowned for backlink accuracy, meticulous site audits, user-friendly interface, great for experienced SEOs.

Price: Starts at $83/month.

3. Moz Pro

Features: Comprehensive site audits, keyword research, link building tools, rank tracking, on-page SEO analysis, and more.

Benefits: Established brand, well-rounded toolset, “MozBar” extension for quick checks, suitable for a variety of SEO needs.

Price: Starts at $99/month.

4. Screaming Frog SEO Spider

Features: Desktop-based crawler, meticulous technical SEO analysis, broken link detection, crawl error identification, site structure insights.

Benefits: Deep dive into technical SEO, perfect for developers and technical SEOs, free version available for smaller sites.

Price: Free version with limited features, paid version starts at $259/year.

5. Woorank

Features: In-depth site analysis, social media performance insights, usability assessment, existing SEO initiatives review, and more.

Benefits: Holistic view of website health, considers multiple factors beyond just SEO, suitable for beginners and intermediate users.

Price: Starts at $53.25/month.

6. Seomator

Features: Online SEO audit tool, crawls website, provides comprehensive analysis, white-label PDF reports, SEO monitoring alerts.

Benefits: Easy-to-use interface, white-label reports for client presentations, scheduled crawl alerts for tracking changes.

Price: Starts at $49/month.

7. Lumar

Features: In-depth reports on millions of pages, competitor content analysis, social media insights, site structure analysis, and customisable crawl tasks.

Benefits: Ideal for large marketing projects, comprehensive data reports, team collaboration features, and performance tracking.

Price: On request.

8. Majestic

Features: Largest link index database, site explorer tool, backlink information, referring domains, IPs, and subnets.

Benefits: Deep understanding of your backlink profile, marketing search engine with SEO audit functions, valuable for link building strategies.

Price: Starts at $41.67/month.

9. SerpAPI

Features: API-based SEO data provider, backlink analysis, keyword research, rank tracking, competitor analysis, and social media data.

Benefits: Flexible for developers and programmers, integrates with other tools and platforms, customizable data extraction.

Price: Custom pricing is available.

Best Unpaid SEO Audit Tools

1. Google Search Console

Features: Official insights directly from Google, limited reports focused on site issues and Google performance.

Benefits: Free, manual inspection capabilities.

Price: Free

2. HubSpot's Website Grader

Features: Checks some basic technical SEO elements like broken links, meta tags, etc.

Benefits: Free, quick automated analysis and tips for site health improvement.

Price: Free

3. Found's SEO Audit Tool

Features: Identifies some common SEO issues like metadata, content, and link building.

Benefits: Free entry-level SEO site evaluation, further consultation available for purchase.

Price: Free basic tool, paid consulting options.

Bonus

1. MobileMoxie:

Features:

Mobile SERP checker, Local SEO focus, Mobile web page checker.

Benefits:

Uncover SEO weaknesses, Improve local ranking strategies, and Optimise for diverse devices.

Price:

Free trial: 3 uses of each tool.

Paid plans: Start at $29/month for full functionality.

2. WPScans:

Features:

Quick security scan, Report generation, Freemium model.

Benefits:

Initial security assessment, Early vulnerability detection, 

Free scanning option.

Price:

Free scanning: Basic vulnerability scan.

Paid plans: Start at $14.99/month for advanced features and protection.

Both MobileMoxie and WPScans provide valuable tools for website owners concerned with mobile search optimisation and security, respectively. By understanding their features, benefits, and pricing, you can choose the right option to enhance your website’s performance and safeguard your online presence.

Conclusion

Picking the right paid and free SEO tools for your needs and budget is key. Use this toolkit to regularly audit your site and act on the findings. This helps you efficiently improve your site for better search rankings.

Thanks for reading this walkthrough. I hope this blog gives you helpful points for evaluating the best solutions to improve your website’s visibility!

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