Web development has changed in recent years due to Content Management Systems (CMS) or drag-and-drop website builders, which have made it possible for non-technical individuals to build and manage web pages easily. WordPress, Wix, and Squarespace are some of the platforms that provide an easy-to-use platform that does not require any programming skills hence enabling everyone to create a website within no time. Though these developments have been made, there are several reasons why the roles of web developers and web designers still matter. This blog post explores why web developers and designers are still important, even with the rise of CMS and drag-and-drop builders.
Customisation and Flexibility
While drag-and-drop builders offer a quick and easy way to create a website, they often come with limited flexibility in templates and customisation options. If your website needs specific or unusual features, these builders may not be the best choice. Sometimes they lack functionality or require code editing to get the desired features, and for that, you need web developers and designers.
For example, Airbnb’s website design and user experience might seem straightforward at first glance, it actually requires a lot of custom features and functionality that go beyond what standard templates and drag-and-drop builders can offer.
Airbnb’s booking system, personalised recommendations, complex search and filtering options, and secure payment gateways require custom coding and integrations. These elements require a combination of backend and frontend development, including the use of advanced frameworks, APIs, and databases. Moreover, Airbnb’s consistent brand aesthetics and seamless user experience across different devices and languages were created by professional designers and developers to ensure the platform’s unique look and functionality.
Search Engine Optimisation
Developers collaborate with SEO specialists or marketers to follow best practices and improve a website’s ranking in search engine results (SERPs). They focus on making websites load faster, which not only enhances user experience but also improves search engine rankings. This involves adjusting the website’s code, optimising content, and using content delivery networks (CDNs) to speed things up. These technical adjustments can be challenging for users of drag-and-drop builders, who might not have the expertise to implement these performance improvements effectively.
Imagine you’ve used a drag-and-drop builder to create a website for your local bakery. You might be able to adjust images and add basic text, but when it comes to features like a custom online ordering system or integrating real-time inventory updates, you hit a wall. A web developer can build these complex functionalities, optimise the site’s code and content for better performance, and ensure everything works smoothly behind the scenes. Even though some platforms offer basic tools, these custom solutions and technical tweaks show why professional developers are still essential for a fully functional and efficient website.
Improvements in Security
Website security is crucial for protecting against threats like SQL injection and cross-site scripting (XSS). Web developers are skilled in implementing robust security measures, keeping websites up-to-date, and ensuring they meet industry standards.
For instance, a healthcare website storing sensitive patient information must follow strict security protocols to comply with regulations and avoid legal issues. Developers use strong password policies, implement HTTPS, encrypt data both during transit and at rest, and conduct regular security audits and vulnerability assessments. These measures help safeguard patient data and maintain confidentiality.
User Experience (UX) and Branding
Automated tools can’t match the expertise of professional designers in creating great user experiences. Designers build websites that are not only visually appealing but also easy to use and accessible for everyone, including people with disabilities. They test and refine the design to ensure each visitor has a smooth and enjoyable experience.
When it comes to branding, designers excel at turning a brand’s identity into a visual style that connects with the target audience. They design layouts, choose colours, and create unique content to capture the brand’s essence. Unlike drag-and-drop builders, which offer limited design options, professional designers provide the creativity and uniqueness needed to make your brand stand out.
Advanced Functionality
Take the example of WordPress, which has a huge library of plugins and strong drag-and-drop capabilities. But it frequently falls short when you require genuinely unique solutions. Web developers can provide customised features that set your website apart from the competition.
Imagine you need a sophisticated e-commerce system with customised checkout procedures or customised product combinations. A web developer can create custom solutions or modify existing plugins to meet these specific needs. They might integrate advanced payment gateways, set up intricate shipping rules, or develop a personalised recommendation system – features that might not typically be available.
Maintenance and Support
Websites need continuous maintenance to ensure they remain functional, secure, and up-to-date. This support is given by web developers, who also take care of performance tracking, bug fixes and more. This continuous maintenance and support is essential for a great website.
Data and Trends
According to a 2023 survey, the need for web developers and designers has increased due to the growing complexity of web projects. Additionally, a report by Market Research Future predicts that the web development market will grow at a compound annual growth rate (CAGR) of 8.3% from 2021 to 2027, indicating a sustained demand for professional web development services.
Conclusion
Web developers and designers are still necessary, even with the ease of use of CMS or a drag-and-drop website builders. They provide advanced customisation, superior performance, improved security, and unique designs that meet your specific needs. So hiring a professional web developer is always a good idea.
Hi,
Interesting read!
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